Eyelid surgery marketing
Eyelid surgery searches split between upper and lower lids, and between cosmetic and insurance questions. We match each search to the right page and measure the consults that follow.
How patients search for eyelid surgery
Patients use both "eyelid surgery" and "blepharoplasty", and the words change as they get closer to booking.
- 01
Researching
"Upper eyelid surgery recovery", "blepharoplasty before and after", "upper vs lower blepharoplasty". Patients learning the options.
- 02
Ready to book
"Eyelid surgery near me", "blepharoplasty surgeon [city]", "eyelid surgery cost". Patients choosing who to see.
- 03
Asking AI
Some patients now ask ChatGPT about eyelid surgery, or read Google's AI Overviews when they search. AI search visibility is about your practice being named in those answers.
What we do for eyelid surgery practices
- 01
Procedure page and content
Pages for upper and lower eyelid surgery in plain language, approved by your surgeons.
- 02
Local SEO and Maps
Business Profile and location pages set up for eyelid surgery and blepharoplasty searches.
- 03
AI search visibility
Clear answers and consistent surgeon details that AI answers can draw on.
- 04
Reviews
A simple, privacy-safe way to ask eyelid surgery patients for reviews, with replies that never confirm someone is a patient.
What we measure
Each procedure should earn its budget. For eyelid surgery, we track and report:
Cosmetic or functional
Some eyelid searches are about vision and insurance coverage, not appearance. If your practice only does cosmetic eyelid surgery, we keep those searches out of your ads. If it does both, each gets its own page, written and approved by your surgeons.